Portfolio
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Event Production
I design and deliver corporate, hybrid, and purpose-driven events from concept to flawless execution.
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Campaign & Activation
I create impactful campaigns and activations that engage audiences and achieve measurable results.
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Strategy & Concepting
I develop strategic concepts and plans that turn ideas into experiences that connect, inspire, and deliver impact.
International Year of the Volunteer 2026
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The International Year of the Volunteer 2026, declared by the United Nations, is a global initiative recognising the vital role volunteers play in building resilient, inclusive societies.
In the Netherlands alone, 7.6 million people are active as volunteers, playing a crucial role in social cohesion, care, sustainability, culture and community life. The challenge was to translate this global initiative into a clear, recognisable and activating national campaign.
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For this project, I am responsible for the full communication campaign, from concept to execution, in close collaboration with Vrijwilligerswerk Nederland.
My responsibilities include:
Developing the campaign concept and strategy De Kracht van Doen
Defining the core messaging and positioning of the national campaign
Leading and coordinating a team of communication professionals responsible for daily execution
Managing collaboration with over 350 partners, including volunteer centres, member organisations, governments and companies
Initiating partnerships to share volunteer stories and amplify reach
Developing and writing scripts for 7 different video’s and providing creative guidance during production
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I designed the campaign as a nationwide movement, built around one central idea: Volunteering is the power of people taking action, every day.
The campaign is structured around three strategic pillars:
Visibility
A national storytelling campaign bringing volunteer stories to the forefront through:Social media and online content
Billboards and abri campaigns
Video storytelling highlighting different forms of volunteering
Appreciation
Actions focused on recognizing and thanking volunteers, reinforcing their essential role in society.Activation
Events, knowledge weeks and challenges that invite people and organizations to actively engage and contribute during the International Year of the Volunteer 2026.To enable large-scale participation, I conceived and co-developed a communication toolkit together with Vrijwilligerswerk Nederland. The toolkit includes:
Campaign logos and visual assets
Stickers, GIFs and shareable visuals
A custom image generator enabling partners to easily create branded content
This approach ensured consistency, accessibility and scalability, allowing organizations of all sizes to contribute to the campaign.
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A strong, recognisable national campaign identity for the International Year of the Volunteer 2026
Significant national media attention following the official opening event on 12 February in Utrecht, opened by Koningin Máxima, reinforcing the public and societal relevance of the campaign
Human-centred storytelling making volunteering visible, relatable and inspiring
Scalable communication tools enabling hundreds of organisations to participate
A strong launch moment that positioned the International Year of the Volunteer as a national movement, supported by press coverage, social media reach and stakeholder engagement
Bidfood CoolTech 2025
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Bidfood asked for a five-day immersive program for 70 international delegates — including CEOs and managing directors from every country where the company operates. The goal was to showcase Amsterdam’s culture while creating meaningful experiences that reflected the company’s global leadership and community values
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As the Senior Event Manager, I was responsible for:
Translating the client’s objectives into a cohesive cultural program in Amsterdam
Coordinating logistics, transportation and experiences across multiple venues
Aligning stakeholders, guides, vendors and the client team
Overseeing on-site delivery and guest experience
Managing schedules, transfers and event flow to ensure a seamless experience
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To meet the client’s goals, I worked closely with the creative team and local partners to design an itinerary that balanced cultural, historic, and experiential elements.
The program included curated visits to iconic Amsterdam landmarks — such as the Rijksmuseum and the Anne Frank House — as well as gastronomic explorations of local cuisine and historic city tours. Transportation logistics between locations were coordinated meticulously to respect timing and comfort, including seamless transfers from the Pulitzer Hotel to each programmed experience.
By maintaining clear communication with all stakeholders and managing all operational details proactively, the program flowed smoothly and offered a cohesive, memorable experience for all delegates.
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Successful execution of a multi-day immersive program for 70 international leaders
High participant satisfaction and strong feedback on cultural engagement
Flawless logistics and scheduling across multiple venues
Positive reinforcement of the client’s global brand values through thoughtfully curated experiences
ESDE Congress 2025
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European Society for Diseases of the Esophagus (ESDE) asked us to produce their annual congress, a multi-day scientific event for professionals from across the World. The event needed to be intellectually stimulating, creatively engaging, and logistically seamless for a large, international audience.
With over 430 participants from 36 countries, this edition became ESDE’s most attended yet, requiring careful coordination of venues, programs, speakers, and networking elements. -
As Senior Event Manager, I was responsible for:
Translating the client’s objectives into a structured event design and program
Coordinating all aspects of production, including location logistics, budget and resource planning
Managing abstract submissions, speaker coordination, and content flow
Stakeholder and vendor alignment
On-site event management to ensure seamless delivery to international delegates
Ensuring a professional delegate experience across sessions and social programs
This holistic involvement ensured we matched the client’s vision while delivering on operational excellence in a unique congress venue.
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The event kicked off with a powerful opening ceremony in the historic Aula of the University of Amsterdam. Featuring a musical interpretation aligned with the “Rhapsody in Research” theme, creatively setting the tone for the conference.
The core scientific program took place at Muziekgebouw aan ’t IJ and included:
Over 80 lectures and 176 scientific abstract presentations
Diverse keynote sessions that blended academic insight with creative framing
Musical elements from DJ Meester Moeilijk setting the tone and facilitated networking areas to encourage meaningful interactions
Guest logistics, including international arrivals, transfers, and venue navigation, were organized to provide a smooth experience throughout the three days
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A highly successful congress with 430+ international delegates
Positive attendee feedback on both scientific quality and organization
Excellent speaker and sponsor engagement thanks to careful coordination
This edition became the best-attended ESDE conference to date, underscoring the effectiveness of the event strategy and execution.
Prinsengrachtconcert 2025
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The 2025 edition of the Prinsengrachtconcert took place during an exceptional moment in the city’s history: Amsterdam’s 750th anniversary, coinciding with 50 years of Sail Amsterdam. This unique overlap turned the city and its waterways into a vibrant celebration, but also created an extremely complex production environment.
With unprecedented crowds on land and water, increased maritime traffic, and heightened safety requirements, the challenge was to deliver a flawless, free festive open-air concert. while the concert was broadcasted live on tv.
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As Senior Event Manager, I was responsible for:
Translating the celebratory context into a clear and feasible production plan
Coordinating logistics on the water, infrastructure and safety measures along the Prinsengracht
Aligning stakeholders including organizers, local authorities, partners and broadcast teams
Managing on-site production and real-time coordination during the event
Ensuring a high-quality audience experience despite the exceptional crowd density and complexity
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Working closely with all stakeholders, I helped structure a production approach that embraced the festive atmosphere while maintaining full control over logistics and safety.
Special attention was given to:
Crowd and waterway management due to the combined presence of Sail vessels and public boats
Clear communication between production teams, security, and city partners
Coordinating infrastructure for a floating stage and broadcast setup in a highly active environment
The result was a carefully balanced execution that allowed audiences to enjoy world-class classical music while feeling part of a once-in-a-generation citywide celebration.
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A successful open-air concert attended by thousands of visitors on canal banks, bridges and boats
Seamless production delivery during one of the busiest moments in Amsterdam’s recent history
A festive and memorable audience experience aligned with Amsterdam 750 years and Sail Amsterdam 50 years
Continued broadcast exposure via live TV and radio, extending the reach far beyond the live audience
Impact on the Beach
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Impact on the Beach is a unique business festival for and by impact‑makers — designed to bring together entrepreneurs, corporates, start‑ups, NGOs and changemakers to tackle real challenges and share inspiration. The 2025 edition focused on breaking barriers at three levels: in ourselves, within organisations, and across markets.
The challenge was to translate this ambitious purpose into a festival experience that felt both joyful and purposeful — in the dynamic, informal setting of a beach festival with talks, tipis, board talks and interactive engagements, all outside the constraints of a traditional conference.
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As Senior Event Manager, I was responsible for:
Translating the core concept of impact acceleration into a cohesive experience design
Co‑designing the overall event structure and attendee journey on the beach
Working with partners, speakers, program contributors and production teams
Aligning stakeholders and creative teams around the thematic programlines
Overseeing on‑site coordination of production, flow and activations
Ensuring the experience resonated with the festival ethos of discovery and connection
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The approach focused on making impact tangible and accessible in an environment that feels familiar and fun, at the beach.
Key elements included:
Engagement zones where participants could interact with sustainability themes through creative installations
Live talks & workshops integrated into the flow of the day, accessible without feeling like a “formal event”
Partnerships with subject-matter experts to give credibility and insight
On-site logistics designed to be seamless, efficient, and aligned with the relaxed beach context
By balancing purposeful content with a lifestyle-oriented setting, we created a unique experience where learning, enjoyment and impact converged.
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450+ impact‑makers and professionals attended, representing diverse sectors and perspectives.
Participants reported high levels of inspiration, connection and concrete insights for their next steps.
New collaborations and conversations emerged around systemic challenges and innovation pathways.
The event maintained a joyful, festival‑at‑the‑beach atmosphere while delivering substantive content about real change and impact.
Impact on the Beach succeeded in demonstrating that serious discussions about sustainability and social impact can be engaging, social and creatively framed —a a powerful lesson for hybrid and purpose‑driven event models.
Krachtig Ouder Worden
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Krachtig Ouder Worden XL was developed as a special large-scale edition of the Krachtig Ouder Worden event series. While the regular format was successfully delivered across the country in 15 separate events for approximately 200 participants each, the XL edition in Apeldoorn brought together over 1,000 seniors for a single, impactful moment of dialogue and inspiration.
The challenge was to scale up the proven format without losing its human, approachable and interactive character, ensuring that participants still felt seen, heard and engaged, despite the size of the audience. The event focused on themes such as vitality, housing, care and social connection, encouraging participants to actively reflect on how they want to live as they grow older.
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As Senior Freelance Event & Campaign Producer, I was responsible for:
Translating the nationwide Krachtig Ouder Worden format into a scalable XL edition
Adapting the program structure to work for both large plenary moments and personal interaction
Coordinating stakeholders including ANBO-PCOB, Gemeente Apeldoorn, press and content contributors
Aligning speakers, facilitators and partners across program elements
Managing logistics, programming and on-site execution for a high-volume audience
Safeguarding a welcoming, accessible and engaging experience for all participants
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Building on the experience gained from organizing 15 smaller editions throughout the country, the XL Apeldoorn edition combined familiar program elements with an expanded production setup:
A plenary opening session setting the tone for shared reflection and inspiration
Thematic sessions led by experts on topics such as nutrition & the brain, preventive health and lived experience
Interactive elements including fit checks, an information market and facilitated group conversations
Clear audience flow and spatial design to support engagement at scale
The program was carefully designed to maintain the event’s core philosophy: aging as a shared journey that benefits from openness, dialogue and practical insight — regardless of audience size.
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1,000+ participants attended the XL edition in Apeldoorn
Strong engagement across plenary sessions, conversations and interactive elements
Positive feedback highlighting both the inspiring content and approachable atmosphere
Successful translation of a nationwide event format into a large-scale flagship edition
Reinforced the impact and visibility of the Krachtig Ouder Worden initiative on a national level
OVN Congress 2025
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The OVN Congres 2025 brought together more than 1,000 eye care professionals and experts under the theme “Kansen in Zicht” opportunities in sight for the future of optometry. The day featured a dynamic conference programme with multiple parallel sessions across five rooms, plenary talks, workshops, a quiz and networking moments.
My main challenge was ensuring seamless logistics and structured communication across all subsessions, including speaker coordination, audiovisual setups, tight timing and on-site flow, all while accommodating simultaneous proceedings in different spaces.
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Artifex was responsible for the whole event, from concept to execution. In this project I was specifically responsible for the logistical coordination and operational flow of the entire day, including:
End-to-end coordination of all parallel subsessions, ensuring each room’s schedule, speakers and technical setup were aligned
Direct communication with speakers and AV/tech crews before and during the event to guarantee smooth transitions and readiness
Time management across sessions, ensuring that all presentations, breaks and programme elements ran on schedule
On-site coordination during the congress day to handle last-minute changes, cues and session flow
Aligning with the catering team to incorporate programme breaks, lunch moments and hospitality logistics into the schedule
This role demanded precision, adaptability and continuous cross-team communication to deliver a cohesive experience for both participants and presenters.
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To manage this complex programme effectively, I:
Created a detailed session matrix mapping rooms, speakers, tech cues and timing blocks
Held briefing calls with speakers and technical partners in advance to clarify needs and expectations
Developed a live communication structure on event day, including cue cards, WhatsApp coordination and stage management check-ins
Integrated catering timing with programme rhythm, ensuring breaks supported networking and energy flow without disrupting sessions
Worked closely with the venue and technical teams to maintain clarity on transitions, room changeovers and AV requirements
This hands-on coordination ensured real-time responsiveness and a high level of professional delivery across all event elements.
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A smoothly executed congress day with diverse programming happening simultaneously across multiple spaces, experienced as seamless by delegates
High levels of satisfaction among speakers and participants due to clear direction, timing and support
Strong synergy between event operations and service partners, such as tech crews and catering teams, resulting in a comfortable and engaging attendee experience
The event reinforced the organisation’s reputation for professional, well-run events that balance content and community
Walk for KiKa
The charity KiKa was looking for a new type of event for a new target audience. They didn’t had a walking event and after the successful event “Nederland beweegt voor KiKa” , were many people participated by walking from home, a new event was born: “Walk for KiKa - The Pieterpad Challenge”. Participants are walking multiple stages of the famous “Pieterpad” trail during a weekend. I conceptualized, marketed, and executed this event together with my colleagues for the first time in May 2022. Since then there were three other successful editions of Walk for KiKa - The Pieterpad Challenge.
Marketing & Event manager
Nederland beweegt voor KiKa
During the COVID-19 pandemic most physical events were cancelled. Therefore, we had to be creative and together with our partner Lidl we came up with the event: “Nederland beweegt voor KiKa” . This hybrid online and offline sport event allowed people to participate from home and on-site in Utrecht. While raising money for KiKa they could participate in activities such as walking, running and cycling from home.
Marketing & Event manager
Run for KiKa
The charity KiKa was looking for a new type of event for a new target audience. They didn’t had a walking event and after the successful event “Nederland beweegt voor KiKa” , were many people participated by walking from home, a new event was born: “Walk for KiKa - The Pieterpad Challenge”. Participants are walking multiple stages of the famous “Pieterpad” trail during a weekend. I conceptualized, marketed, and executed this event together with my colleagues for the first time in May 2022. Since then there were three other successful editions of Walk for KiKa - The Pieterpad Challenge.
Marketing & Event manager
WorldCamp USA
My role was Technical Director, and in this role, I led our team of international coaches and was the main person responsible for executing our program. The camps and events were four days long, seeing over 200 participants each time. For six years I have run multiple events, all over the USA, and displayed a high level of problem-solving skills, flexibility, and the ability to shift gears when needed. For example, in case of inclement weather, providing our participants with alternative programming. This requires the right leadership, logistical management, and swift decision-making. To run the programs successfully, it will require working closely with the camp manager, and I have done so, proving my ability to work with and partner with various personalities to get the job done.
Technical director & Coach
EDGE Hockey
During my Master Marketing I started together with Bas Bonhof the brand EDGE Hockey. We were setting up the brand Edge Hockey in the Netherlands and the USA. The hockey stick market in the United States is complicated due to the lack of retail stores and size of the country. It required an entrepreneurial thinking and a fresh look at the market for a successful introduction. Making clear market analysis and thinking out of the box when it comes to marketing, different marketing channels and instruments. By using partnerships and events we succeeded to introduce the brand successfully in the markets.
Marketing & Product manager
24Run
It all begins with an idea. Launching a new running event for the charity KiKa (charity for children cancer). I was involved from the beginning creating the new event 24Run for KiKa. First of all, the concept fase to create a new sport event to attract new customers. KiKa was looking for a challenging sport event to stand out from the crowd and to raise money for research into childhood cancer. As a result, the first edition of a 24-hour relay running event was in June 2023. In this case, I was also responsible for the marketing around the event and as an event manager I also did the execution of the event itself.
Marketing & Event manager
