Events
Take a minute to take a look at my portfolio and the events that I organized during my career.
Walk for KiKa
The charity KiKa was looking for a new type of event for a new target audience. They didn’t had a walking event and after the successful event “Nederland beweegt voor KiKa” , were many people participated by walking from home, a new event was born: “Walk for KiKa - The Pieterpad Challenge”. Participants are walking multiple stages of the famous “Pieterpad” trail during a weekend. I conceptualized, marketed, and executed this event together with my colleagues for the first time in May 2022. Since then there were three other successful editions of Walk for KiKa - The Pieterpad Challenge.
Marketing & Event manager
Nederland beweegt voor KiKa
During the COVID-19 pandemic most physical events were cancelled. Therefore, we had to be creative and together with our partner Lidl we came up with the event: “Nederland beweegt voor KiKa” . This hybrid online and offline sport event allowed people to participate from home and on-site in Utrecht. While raising money for KiKa they could participate in activities such as walking, running and cycling from home.
Marketing & Event manager
Run for KiKa
The charity KiKa was looking for a new type of event for a new target audience. They didn’t had a walking event and after the successful event “Nederland beweegt voor KiKa” , were many people participated by walking from home, a new event was born: “Walk for KiKa - The Pieterpad Challenge”. Participants are walking multiple stages of the famous “Pieterpad” trail during a weekend. I conceptualized, marketed, and executed this event together with my colleagues for the first time in May 2022. Since then there were three other successful editions of Walk for KiKa - The Pieterpad Challenge.
Marketing & Event manager
WorldCamp USA
My role was Technical Director, and in this role, I led our team of international coaches and was the main person responsible for executing our program. The camps and events were four days long, seeing over 200 participants each time. For six years I have run multiple events, all over the USA, and displayed a high level of problem-solving skills, flexibility, and the ability to shift gears when needed. For example, in case of inclement weather, providing our participants with alternative programming. This requires the right leadership, logistical management, and swift decision-making. To run the programs successfully, it will require working closely with the camp manager, and I have done so, proving my ability to work with and partner with various personalities to get the job done.
Technical director & Coach
EDGE Hockey
During my Master Marketing I started together with Bas Bonhof the brand EDGE Hockey. We were setting up the brand Edge Hockey in the Netherlands and the USA. The hockey stick market in the United States is complicated due to the lack of retail stores and size of the country. It required an entrepreneurial thinking and a fresh look at the market for a successful introduction. Making clear market analysis and thinking out of the box when it comes to marketing, different marketing channels and instruments. By using partnerships and events we succeeded to introduce the brand successfully in the markets.
Marketing & Product manager
24Run
It all begins with an idea. Launching a new running event for the charity KiKa (charity for children cancer). I was involved from the beginning creating the new event 24Run for KiKa. First of all, the concept fase to create a new sport event to attract new customers. KiKa was looking for a challenging sport event to stand out from the crowd and to raise money for research into childhood cancer. As a result, the first edition of a 24-hour relay running event was in June 2023. In this case, I was also responsible for the marketing around the event and as an event manager I also did the execution of the event itself.
Marketing & Event manager
